I helped two companies grow more than 10x into multi-million-dollar businesses. Now:
I help founders and CEOs stop scaling their problems.
Find out where your marketing is working, so you can stop funding dead ends and put your money where it grows.
If you've said one of these, you're in the right place.
"We spend a lot on marketing, and I'm still not sure it's working."
"When I ask what we're getting for all this, nobody gives me a straight answer."
"We've been through agencies and consultants. None of them fixed it."
"Leads are up. Sales aren't. What are we doing wrong?"
Growth doesn't solve your problems. It multiplies them.
Most companies expect to outgrow their problems. So they add more: more budget, more channels, another agency. But more money makes everything bigger, including the parts that don't work.
The answer isn't to spend less. It's to know exactly what your spending gets you, so you can justify every dollar and put more behind what's working.
81%
of B2B leaders say marketing budgets are harder to justify than sales budgets.
Propolis, The CEO Blind Spot, 2026. 150 UK B2B CEOs and senior leaders.
Why work with me
I've sat in your chair. I know what's at stake.
Most marketing advisers have spent their whole careers inside marketing. They've never run a business. I have.
I helped turn two small companies into multi-million-dollar businesses, the second as an owner running it day to day. Since then I've worked inside dozens more as a marketing consultant and chief marketing officer. I've done the purchasing, balanced the books, managed sales and run marketing departments, so I judge your marketing the way an owner would: by results.
I see your business the way you do.
As an operator. Every dollar you invest has to come back, and bring more with it.
I translate between you and your team.
I make their work clear to you and your questions clear to them, and I find the answers that aren't reaching you.
I have no stake in where your money goes.
I'm not an agency. I don't sell ads, content or software, and I don't take a share of your spend.
How we work together
Find out what's working, so you can put your money behind it.
Discover what to scale, what to fix and when to cut your losses.
The diagnostic is a four-week review of your marketing, from the first dollar spent to the closed deal. I go through your numbers and interview everyone on your marketing team. Then I give you a clear recommendation on what to fund, what to fix and what to kill, with the numbers behind it.
I look at three things.
The money
Where it really goes, and what comes back for it.
The people
What your team and your vendors know that never reaches you.
The path
What happens between a first click and a closed deal, and where it breaks.
Every part of your marketing gets one of three calls.
Fund
It's paying off and there's room to grow it. I recommend where to put more in.
Fix
It should work, and it's leaking. You get the cause and the order to fix things in.
Kill
It costs more than it brings in, and nothing says that will change. Stop, and move the money.
Do the math on your own budget:
$1M
a year spent on marketing
10%
going to the wrong place
$100,000
a year that could go toward something that grows your business
After four weeks, you can:
- 1Find the money you’re leaving on the table. See where your marketing investment isn’t paying off, and where that money could work harder.
- 2Put more behind what’s working. Find your biggest growth opportunities, whether that means shifting budget, fixing what’s broken, or investing more where the returns justify it.
- 3Avoid the next expensive mistake. Know what to check before you sign the agency, make the hire, or raise the budget.
- 4Make better decisions, faster. Know what to fund, what to fix, and what to kill, with the numbers to back it up.
What you get: a clear picture of where your marketing money goes and what comes back, a fund, fix or kill recommendation on every channel, vendor and program, and a prioritized plan your team can execute, presented live to you and your leadership.
A partner in your corner for the marketing decisions that cost real money.
The diagnostic tells you where the money should go. Then things change. A channel takes off. Another starts slipping. An agency pitches a bigger budget. Your team wants a new hire.
Each one is a decision with real money on the line, and it lands on you. You shouldn't have to make it alone. I'll tell you when to push harder, when to change course, and when to walk away, so you can decide with confidence.
How it works
We meet monthly to review performance, revisit priorities, and decide what happens next. Between meetings, I’m available to weigh in on important marketing decisions as they come up.
- Pressure-test every big spend. Bring me the proposal, the hire or the budget request. I’ll tell you whether I’d fund it, and why.
- See your numbers clearly, every month. We sit down with what’s working, what it costs, and where the next dollar should go.
- Spot your biggest opportunities. We look for ways to grow that weren’t on the roadmap, and decide which are worth pursuing.
- Keep the plan moving. I review progress against the roadmap, flag what’s slipping, and help you fix it.
You get CMO-level judgment on the decisions that shape your growth.
Proof
My clients, in their words.
“Before Rob, we lacked oversight of the different parts of our marketing. We had little insight into ROI and were relying on older, stale strategies.
Rob wasn’t satisfied with the status quo. He set expectations for our employees and contractors and held them to it. He pushed us to test new strategies and revenue opportunities with data, and gave us greater attribution on the marketing we already had.”
Avi MeystelChief Executive Officer, American Academy of Facial Esthetics
“[Rob] served as an expert advisor on our overall marketing strategy. I couldn’t have completed this project without his help. Not only would I hire him again, but I have also hired him over and over again.”
Tosha AndersonCEO, The Charity CFO
“Rob helped us navigate the complexities of marketing a new service that we knew would be very tricky to sell. … We’ve worked with him on several projects because every time we’ve seen fantastic results from his work.”
Hannah LodgeCOO & Employee-Owner, ALTA Language Services
Are we a good fit to work together?
We’re a good fit if…
- You run a B2B company doing $5M or more a year, and marketing is a serious line in your budget.
- You have a marketing team, outside vendors, or both.
- You're investing real money in marketing and want to know where it could work harder.
- You can trace at least some of your revenue back to the marketing that produced it.
We’re not a fit if…
- You want someone to run your campaigns or manage your team day to day.
- You sell to consumers first, not businesses.
- You're still finding your first customers or struggling with product-market fit.
- You have no data linking your marketing to revenue, so there's nothing to base decisions on.
Before you spend more on your marketing, find out what's working.
Book a 30-minute call. We'll work out whether the diagnostic is right for your business. If it isn't, I'll tell you.
Pick a time for a 30-minute call
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